Email is still a force to be reckoned with in 2020. Although there are new kids on the block like social media and PPC, email is still as relevant and powerful as ever.
Wayne Gretsky is famous for saying, “You miss 100% of the shots you don’t take.”
Yet in email marketing, the experts tell us to ‘clean our lists’ every 30 days of anyone who hasn’t opened one of our emails.
Do you need a lead magnet or TripWire to give your prospects a free or low-cost way to try your product?