• Avoid This Coupon Code Debacle

    A few minutes ago I visited a travel website where I was offered 10% off if I subscribed to their email list.
    I subscribed, checked my email and there was my 10% coupon code, good until 10 days ago.

  • 6 Magic Words that Sell More Products

    You’re writing an email.
    Or you’re creating a lead magnet.
    Or maybe it’s a blogpost.
    Whatever it is, somewhere in there you’re talking about how to do something.

  • Drop EVERYTHING When This Happens

    A couple of months ago I was working on this newsletter with the deadline quickly approaching when inspiration hit. I had an idea for a new product.

  • How to Radically Revitalize Your Business in 30 Days with Zero Out of Pocket

    Have you ever driven your car onto a frozen lake, parked, cut a hole in the ice and started fishing?
    This might sound like a crazy idea if you’re from a warm climate. Why would you sit there on the ice for hours, freezing yourself silly, waiting for a fish to wake up from its cold slumber and bite your hook?

  • Can Stupid Jokes Make for Good Marketing Emails?

    I know firsthand how difficult it can be to continually come up with new topics for your emails.
    The first 20 are easy.
    The next 30 aren’t too difficult.

  • Do THIS to Reduce Refunds AND Increase Sales

    Most new marketers make the painful mistake of thinking the sale is done when the customer buys the product.
    That’s just the first sale.
    Wise marketers who want to stay in business and continue to profit know there are two more sales to be made.

  • 7 Ways to Make Money on Twitch

    There are streamers on Twitch earning six and seven figures a year. And while Twitch is the go-to platform for gamers, you don’t have to be a gamer to make money on this platform.

  • Case Study: The Ogilvy-Oyster Method of Sneaky Selling

    Here’s how a small shift in your content strategy can lead to big profits:
    “The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for own agency.

List Building

How to Get a 200% Increase in Opt-Ins

Here’s how a simple change to your opt-in page can give you a 200% increase in your conversions.
Or rather…
The BIG mistake you’re making right now that’s costing you a TON of opt-ins every single day.

List Building

Killer Copy for Your ‘Thank You for Subscribing’ Page

It’s hard to know sometimes just what you’re supposed to put on each page of your funnel, including your, ‘thank you for subscribing’ page.
You need to reassure new subscribers that they did the right thing. You’ve got to let them know how to get the lead magnet. And you want to convince them to click on that email and follow the instructions.

List Building

15 Ways to Give Away a Free Report to Increase Subscribers

You’ve created a dynamite report or lead magnet that is super helpful and meets your audience’s needs – Yah!!!
And you’ve even got a hot converting offer (or two) embedded inside the lead magnet so that you can start earning right away – Awesome!
Now all you need to do is get the lead magnet in front of people so you can build your list and start making sales.